OEMs are also able to deliver reports to their dealers which assist them in identifying their service retention. This includes the current 13-month retention figure and a trend of this figure over time. It is possible to filter the retention reporting by make, by age of vehicle (within age bands) and by date range.
It is possible to view the retention graph by:
For both retained and lost customers it is possible to produce a list of those customers. This is particularly important for the lost customers as they are candidates for marketing activities – either letter, email or phone contact.