Vital Software database becomes the one repository for all things “customer”. A Corporate database solution from Vital Software will allow an OEM to view each customer, their vehicle and service history, any contact with the Consumer Affairs division within the OEM, and each marketing contact made on behalf of the OEM and/or dealer to each customer.
Vital Software’s solutions for an OEM includes a fully featured CRM tool which can be deployed within an OEMs’ corporate environment and allows for the management of communication with consumers in the form of warranty recall, product promotion and service retention marketing.
Corporate CRM tools include bulk, tracked email with full bounce-back and click-through reporting, bulk direct mail facilities, SMS and/or text messaging, and a tool that allows the OEM to segment and analyse their prospect and customer data on demand.
Vital Software’s Corporate CRM solution begins by integrating data from disparate sources throughout the OEM environment including RDR/RDA databases, existing marketing databases, Co-op databases, spreadsheet data, and more.
Vital Software’s solutions typically require a once off “load” of data from those databases that the OEM wishes to retire, and then a periodic batch update of data from those sources which continue to be active within the corporate office.