Paul Dodd, Vital Software's Technical Director and Co-founder, spent the months of March and April conducting a regional road show for the Mitsubishi dealer network. The purpose of this road show was to assist all dealers in understanding the benefits of using ContactTracker™. Specifically, Paul assisted dealers in using ContactTracker's™ marketing suite for Service Marketing and Post-service follow-up calls.

Vital Software recognises that in today's economic climate, the key to business success is customer retention. Marketing to one's existing client base through ContactTracker™ has many benefits:

1. It's fantastic for building the brand of both the manufacturer and the dealership

2. It is an excellent way to create new sale opportunities by driving people into the dealership for servicing

3. It allows the dealership to collect valuable post-service feedback to improve the standards of the dealership

4. It reminds your customers that you - their selling and/or servicing dealer - are thinking about them.

Paul will be continuing across this great country during the month of May. For those dealers who aren't lucky enough to get a one-on-one meeting with Paul, please con-tact the Vital Software offices. We are continually offering web training courses to assist our dealers in getting the most out of their ContactTracker™ CRM.