Vital Software Ltd are delighted to announce the successful
application of ContactTracker in collecting, integrating and
managing DMS data on behalf of Chrysler UK and Motor Codes Ltd.
Vital Software's participation was to ensure secure data transfers
from all Chrysler dealers to Motor Codes Ltd (A division of the
SMMT - Society of Motor Manufacturers and Traders).
Independent research, carried out by "Which" magazine-main UK
consumer champion-has shown that Government created motor industry
consumer body- Motor Codes - made significant progress in raising
service & repair standards in UK garages.
Motor Codes has been highlighted in a BBC programme on garage
service standards, as being a recognised, reputable body from which
to select a garage for it's service and repair qualities.
In order to enhance their service levels even further, Motor Codes
Ltd were looking to both advance and improve their system for
evaluating customer aftersales experience.
Already in place,
Motor Codes Ltd has stage one OFT approval and is also backed by
Trading Standards, Consumer Direct, the DVLA and VOSA, which
operates the UK's MOT testing stations. A further independent body
(the RAC) utilise garage inspectors who check every Motor Codes
affiliated garage in line with OFT guidelines (Code of
Practise).
Chrysler UK - the selected "pilot" manufacturer - ran a programme
whereby customers who had a vehicle service/repair on one day, were
then securely "e-mailed" directly, to ascertain their opinions on
the quality of customer service received at the Dealership.
Allocation of a URN (unique reference number) enabled a true
dedicated secure tracking of each individual survey, and
response.
Vital Software ltd - using it's unique ability to integrate with
mainstream and bespoke Chrysler DMS systems - was able to provide a
24-hour online result service for both Motor Codes and Chrysler
UK.
Chrysler's adoption of the Motor Codes survey, as its nationwide
gauge of quality, is an industry first that is set to further the
brands reputation with both it's loyal and new customers.