BMW Group Australia has selected
DataMotive (a division of Carsales Ltd) and Vital Software to
implement a Customer Relationship Management solution at all BMW
dealerships in Australia.
The aim of the project is to provide a simple, effective lead
management tools for use by dealership sales people coupled with
sophisticated marketing and management reporting. The system is
currently being piloted at six BMW dealerships with roll out to all
metro and provincial dealerships expected at the beginning of Q2
2011.
BMW CRM is an application based extensively on Vital Software's
ContactTracker automotive CRM solution, and featuring tight,
bi-directional integration with DataMotive's Autogate lead
management system. |
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