Due to overwhelming success at last year’s NADA convention in San Francisco, Vital Software is proud to return to NADA in 2012. NADA is North America’s largest event for the automotive industry with thousands of exhibitors and over ten thousand attendees!  
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Vital Software, one of Australia and the United Kingdom's most respected software and solutions providers, has officially opened offices in North America. Roger Bushell, Vital Software's CEO and one of the original company founders states that, "the North American market is a natural extension to our current global business strategy. 
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Vital Software is proud to introduce it's latest upgrade to the Contact Tracker system, it's brand new Finance & Insurance tracking and reporting module.
 
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Ever tried to remember that client's name you were speaking to only minutes ago but you just cant recall it? Have a VIN but can't remember the customers details on the car you're servicing?

You asked for it, and we've delivered - The all new integrated, customisable and super quick Smart Search. Customisable to search on absolutely anything in the system! 
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Vital Software is very excited to announce the development of new Email Tracking reports that allow you to measure in real-time the effectiveness of HTML Email-outs!  
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For Sales & Service departments, one of the most popular features of ContactTracker has always been to schedule Recurring Letters, be they Service Reminder letters or “Thank You For Your Purchase” mail-outs.  
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It is vitally important to ensure that your prospect & customer records not just contain all the information you need to maintain your relationships, but actually help you on the road-to-sale, and in providing the highest standards of customer service!  
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Taking place from February 5-7, NADA 2011 is the largest convention of car dealers, automotive manufacturers, retailers and industry leaders in the world. Simply put, this is where the pulse of the global automotive market beats, and Vital Software will be alongside, ensuring that it remains in touch with the latest innovations & developments and translate these into software solutions that let dealers and manufacturers thrive amongst the set of ever-evolving challenges that face the automotive industry globally.
 
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BMW Group Australia has selected DataMotive (a division of Carsales Ltd) and Vital Software to implement a Customer Relationship Management solution at all BMW dealerships in Australia.

BMW CRM is an application based extensively on Vital Software's ContactTracker automotive CRM solution, and featuring tight, bi-directional integration with DataMotive's Autogate lead management system. 
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Vital Software Ltd are delighted to announce the successful application of ContactTracker in collecting, integrating and managing DMS data on behalf of Chrysler UK and Motor Codes Ltd. Vital Software's participation was to ensure secure data transfers from all Chrysler dealers to Motor Codes Ltd (A division of the SMMT - Society of Motor Manufacturers and Traders). 
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Of all the powerful marketing options offered by ContactTracker, Bulk Email is by far the most cost effective...costing almost nothing to communicate with your customers and prospects directly into their inbox. 
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As you are no doubt aware, since its roll-out as an automotive-specific inter-face, ContactTracker has allowed dealers to communicate with customers and prospects via SMS/text-message functionality.
SMS gives you the power to contact any segment of your database no matter where they are – instantly. As well as providing that extra-personalised touch to prospect & customer communications, it is another powerful tool in your marketing arsenal!
 
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Since the beginning of this month, Vital Software has been hitting the road with Mitsubishi Australia to expand and consolidate the MVP program around the country.  
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Leaders in information solutions for the automotive industry, Vital Software and Pentana Solutions are excited to announce the establishment of their joint "Platinum Partner Agreement" (or "Platinum PSCP - Pentana Solutions Certified Partner").

In partnership, Vital Software Pty Ltd and Pentana Solutions Ltd will be able to provide automotive dealers and manufacturers with the most comprehensive customer relations solution ever by tightening even further the already-existent DMS integration capability. 
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We are pleased to announce that the Quick Pick module now contains the power to also target the PARTS area of your customer base. From basic parts clients, through to mechanical repairers and body shops, dealers are now able to gather together parts-specific segments of their database and create marketing communications content for them. Dealers are now able to focus on customers across information such as Parts Cost & Revenue, Cumulative GP Ratio, Parts Number ranges, Transaction Dates and Invoice Numbers. 
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Since its very earliest launch, Dealer Standards has been (and remains) one of the most popular parts of the ContactTracker program. Walking dealerships through the post-sale/post-service process to record customer feedback has helped countless dealerships improve their after-sales CSI methods!  
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The last 3 months have been a whirlwind for the Operations department here at Vital Software, each of the teams: Development; Data Integration; Support; and Infrastructure have been involved in a number of projects to both improve the current product as well as extending the services available.  
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Meredith Bushell, Co-Founder and Sales Director of Vital Software has been nominated as a finalist in the Telstra Business Women's Awards in the marie claire Young Business Women's Awards category. Since backpacking to Australia 12 years ago, she began her career as a receptionist for an IT distributor. Her persistence led to her promotion into a sales role and from then on the floodgates opened. Within 18 months she was recognised as one of Australia's top IT sales people and is now co-founder of her own hugely successful multinational IT company. 
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In August of 2009, Vital Software's Sales Director, Meredith H. Bushell, was invited to present at the Australian Automotive Dealers Association conference. Based on 12 years of marketing, database, and CRM experience, Meredith's presentation focused on the importance of customer databases, and the power of marketing within a business's local or Prime Market Area (PMA). The presentation drew parallels between a dealership's heart - it's customers - and one's physical heart.
 
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Honda Australia are using ContactTracker to distribute leads generated from their website to all 107 Honda Dealerships across Australia.

 
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Representing the Australian automotive industry, the 2009 Australian Automotive Dealers Association Dealer Convention will be held in August at the Grand Hyatt Hotel, Melbourne. Designed to address the needs of automotive dealers across the country, the Convention will feature programs and events aimed at building success in the automotive market. Speakers as part of the Convention include former AFL coach Kevin Sheedy, media personality Tracey Bartram and President & CEO of Ford Australia, Marin Burela. 
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Paul Dodd, Vital Software’s Technical Director and Co-founder, spent the months of March and April conducting a regional road show for the Mitsubishi dealer network. The purpose of this road show was to assist all dealers in understanding the benefits of using ContactTracker™. Specifically, Paul assisted dealers in using ContactTracker’s™ marketing suite for Service Marketing and Post-service follow-up calls.  
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As part of the continuing quality improvement programme, Vital Software has spent the past few months identifying constraints & improving performance on the system.
This has resulted in a number of improvements that will be noticeable in: Report speed; System Performance; and Data Quality.
 
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Vital Software is proud to welcome the AP Eagers group as the newest customer of our ContactTracker suite of products and services. One of the largest Automotive Dealer groups in Australia, A.P. Eagers Limited was founded in Queensland in 1913 and is a publicly-listed pure automotive retail group with its head operations in Brisbane. 
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Designed to co-ordinate Customer follow-up for Vehicle Sales & Service, Dealer Standards has been a central platform of ContactTracker in order to measure and improve the customer's experience at the dealership. 
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