The Vital Software solution forms the basis of Suzuki Australia's corporate CRM program for motorcycle customers and allows us unprecedented access to viewing our data in a customer centric manner. With Vital's enterprise reporting, we can view a customer, their full motorcycle purchase history, and any associated case management tasks. Vital's marketing tools also give us the ability to send customized direct mail, email, and text messages on demand to targeted segments within our database.
Lewis Croft, Advertising and Communications Manager
Suzuki Australia